The Best Ways To Prepare For Final Exams Free Essay Example, 1750 words

Time management is the third and most important step in the preparations of final examinations. More time should be allocated to difficult subjects and less time should be allocated to easy subjects. The student should prepare a time schedule for his activities until the final examinations are over. He should divide his day time and night time into different time segments prior to the final examinations. Meanwhile, the student may find difficulties in learning a particular topic. Under such circumstances, group study may help him. So, he should allocate sufficient time for group study while preparing time schedules for the preparations of his final examinations. Lengthy activities should be reduced as much as possible during this period. Spending too much time on a difficult topic just before the examination is not advisable. Such habits will prevent the student from learning other topics. Difficult topics should be learned well before the commencement of examinations so that tensio ns and frustrations can be avoided later. Division of the contents into small capsules is the fourth step in the preparations of examinations. It is difficult for a student to understand complicated things if he tries to learn it at a stretch. We will write a custom essay sample on The Best Ways To Prepare For Final Exams or any topic specifically for you Only $17.96 $11.86/page Mazzullo) One more method which is successfully applied by students all around the world is the practice of past years papers. Many times the syllabi of the courses don t change and even if they change then that change isn t dramatic. It is very beneficial to contact senior students or even teachers to obtain past years question papers.

Social Services And Social Work - 1538 Words

Many people are driven to pursue a career in social work due to personal experiences that have led them to a desire to help others. Ben Carniol, author of Case Critical: Social Services and Social Justice in Canada, is no exception to this. He brings years of experience to a new perspective on where social work is headed for this country. He discusses why anti-oppressive and progressive social work practice is effective, and vital for future success, what systemic and societal barriers stand in the way of said practice, and what steps can and are being taken to overcome these obstacles. Carniol’s book brings readers on the journey that many social workers take throughout their careers, and is inspiring to those headed into this career†¦show more content†¦Many of these barriers stem from the fact that there are still systemic inequalities that benefit some and harm others (Carniol, 2010, p. 10). So even if one is working with a progressive mindset or agency, there ma y be times when the the systemic inequalities will still prove to be a problem. In some of these cases, it may be possible to work within the system, and have the social worker use their power to help their client, however this is unfortunately not doable all of the time. Some agencies may reflect these inequalities themselves, and social workers often feel fear to speak up on these issues, at risk that they may lose their employment (Carniol, 2010, p. 107). We have discussed this scenario multiple times in our Basic Interventions class, particularly when talking about ethics. While most of us students agree that we would like to believe we would stand up for such injustices, we also agreed that the risk of losing your job is a large and valid fear. Ultimately, the biggest barrier to progressive social work can be described in one simple word: money. Carniol (2010) discussed how the systemic inequalities, who in this case favour the wealthy over the lower classes, has allowed acts s uch as tax evasion, which in turn leads to less funding for social programs (p. 11). There were many parts in the book that, truth be told, made me weary about my choice to go into this field. In addition to the aforementioned systemic inequalities, andShow MoreRelatedSocial Services And The Social Work Field1365 Words   |  6 Pagesorganization that caters social services and contributes to the social work field. In addition, I will go in details where the organization is financed from and what is the mission of the organization. Moreover, I will discuss of the structure that the organizations conduct to accomplished their missions and explain the organization s different services provided under their organizations umbrella. Furthermore, I will discuss of the organization accountability to their services, overall impact, and theRead MoreMotivation For Social Service And / Or Social Change, Social Work Essay1188 Words   |  5 Pages Motivation for social service and/or social change, social work education, and a career in the profession. I am interested in the University of Tennessee, Knoxville MSSW program because the school offers a great online program for working students. As I read through the program layout and information I was impressed with their classes and the support from the staff. I feel all students will complete a program with support and guidance like the University of Tennessee has offered me. The peopleRead MoreSocial Work and Service User3957 Words   |  16 PagesIdentify The Different Reasons Why People Communicate: 1 To express our feelings: This is a way were service users who unable to talk can let us know how they feel. We can express our feelings in the way we move or the expression on our faces. The way we can express our feelings with the way we use expressions on our faces can let us know if the service user is the following: * Happy * Upset * If they are in pain * If they need anything * If there hungry So expressingRead MoreHow Social Work Affects The Social Services And Viewers Essay2257 Words   |  10 PagesSocial Work in the News The article I have selected is; ‘Baby P and Victoria Climbie tragedies synonymous with reforms to system’. The reason I have selected this article is because I found these two stories very interesting with the fact these two names have been reported about so many times across the media with the horrific child abuse they incurred. I also like the fact that after these two tragedies occurred there has been many reforms to the system to ensure fewer tragedies like these canRead MoreChild Welfare Services Is A Social Work1740 Words   |  7 Pagesneglect in 2011 (U.S. Department of Health and Human Services, 2012). The social work profession is filled with numerous areas of practice that include areas such as gerontological social work, military social work, and child welfare services which is the second largest area of social work and an area that many consider to be a highly rewarding yet a heart wrenching practice area. Child welfare services is a social work practice area that will service some of society’s most vulnerable and oppressedRead MoreSocial Service Work Values And Ethics1464 Words   |  6 Pageswhere I wished I could have left with a different outcome. To allow for a more balanced and in-depth reflection, the two categories will be further broken down to address items such as, what social service work skills were used in the discussed situation, what skills could have been used, what social service work values and ethics were crucial to the discussed scenario, and how they could they be put to better use reflecting on the scenario where I analyze how I could have achieved a better outcomeRead MoreSocial Work : Child Welfare Services Essay1967 Words   |  8 PagesDziegielewski 216). Social work in general is such a broad field, one must be well informed about the varying areas encompassed within it. With each area there are certain aspects that makes each unique in its own way . Each works toward the same end goal which is bettering helpless individuals and providing them with correct resources to ensure continual growth within their lives. One of my favorite areas, that was also connected to the social worker I interviewed was child welfare services. Through theRead MoreSocial Policy And Its Application For Social Services Provision ( Work Exp )1837 Words   |  8 PagesSocial Policy and its Application to Social Services Provision (work exp) My Placement is with a charity called Home Start they offer support and friendship to young families living in the South side of Glasgow that are experiencing difficulties in their home life. The initial referral of a family can come from a number of places families can self-refer or it can be by a health professional, nurse, health visitor, social worker or doctor that has spent time with them and feels they would benefitRead MoreThe South-African Socio-Economic and Political Context: Implications and Challenges for Developmental Social Welfare and Social Work Services.2416 Words   |  10 Pagesanalyzing the broader national context and the impact and challenges for social welfare services and social work in South Africa. This assignment will include an analysis of 5 media clips, State of Nation Address by the President, Mr Jacob G. Zuma and the Budget Speech by the Minister of Finance, Mr Pravin J. Gordhan. This is the individual’s analysis of the articles, which will furt her guide and add towards the group work assignment. 2. State of Nation Address (RSA, State of Nation AddressRead MoreChanging Laws Policies And Economical Ideologies Impact On Social Work Practice And Service Users4394 Words   |  18 PagesIn this assignment I will be exploring ways in which changing laws, policies and economical ideologies impact on social work practice and service users. The tension this creates between public servants, service users, local authorities and government. I will be focusing on the effectiveness of child protection intervention, safeguarding and assessment between in the UK and comparing it with Sweden. The British Welfare State in 1948 was influenced by a number of policies and serious case reviews

Porter and Bogusky advertising Free Essays

The move to Crispin, Porter and Bogusky advertising was one of the wisest moves that Burger King CEO Brad Blum could have made. From previously declining sales, Crispin advertising was able to change all that through its out of the box advertising campaigns. Although ultimately Burger King sales went up, it did not necessarily mean that the market and the critics were impressed. We will write a custom essay sample on Porter and Bogusky advertising or any similar topic only for you Order Now The following is a short discussion on most and least helpful of these campaigns and their impact on the potential market of Burger King. Crispin used several consumer sales promotions items to help boost the sales of Burger King. Out of those discussed in the readings, the Coq Roq campaign was least helpful. Although sales of Chicken Fries were very strong, the use of a heavy metal band and too commercialized overly focused on the promotion of the band rather than the product it was trying to sell. Worse, shortened the reach of the company to only its current target market and isolated it from the rest of its potential market, by making their advertising too specific to a particular market. Unlike the Coq Roq campaign, the Have it your way campaign was the most helpful. It was able to address the underlying desire of consumers of being made to feel individual and special. It showed consumers that their needs and wants came first, and this was portrayed by a quirky television commercial of two men in an office racing to create their own burger. In addition, the online campaign â€Å"subservient chicken,† which was connected with the have it your way campaign drew in more customers by using word of mouth, or in this case by sharing it with friends through e-mail. By this kind of promotion, Crispin was able to expand Burger Kings target market by the use of a campaign that was friendly to a wider market. By this method of advertising it accomplished what the Coq Roq campaign was unable to, that is it allowed the image of Burger King to be more â€Å"market friendly,† attracting other segments of the market. How to cite Porter and Bogusky advertising, Papers

Journal of International Marketing Marketing Intelligence

Question: Task: You are required to use IKEA as a basis for discussing the following relative global marketing issues. In this regard, you should begin by preparing a brief profile of IKEAPrepare a global strategic marketing report to support the entry and expansion of the IKEA brand in INDIA. The report should include a consideration and discussion of the following issues:1: Using appropriate and relevant analytical techniques conduct a comprehensive micro and macro-environmental analysis of the Indian market environment and their implications for IKEA?2: Develop appropriate global marketing objectives and critically analyse the supporting corporate and business strategies to support the launch of the IKEA brand in India.?3: State and evaluate the appropriate market entry method in India, with business case justification as well as the marketing tactics that will support the selected entry mode in the Indian market.?4: Develop and discuss of the implementation of planned marketing activities in the new market with time lines? Answer: Introduction In this cotemporary and competitive business world, each and every organization after operating in its own countries successfully wants to grow big and therefore aims in marketing globally. From this concept of marketing globally, the companies adopt various strategies that are suitable for the organization in order to gain success, profit and reputation on marketing successfully all around the world. Becker-Olsen et al. (2011) commented on the fact that global marketing refers to the process that involves adopting, adjusting and implementing the marketing strategies as per the various conditions of different countries. Moreover, for ensuring consistency of the organization along with the aim of elimination of duplication of attempts and effort, the strategies are therefore made for successful promotion and business transaction across the global market. In this assignment the researcher has taken into account IKEA furniture retailer that wants to make an entry around May, 2015 in Indian market. For this, the researcher has well explained about the macro and micro analysis of the Indian market environment and the objectives along with business and corporate strategies. In addition to this, the evaluation of market entry methods is well explained along with development and discussion of the marketing activities in the Indian markets by the researcher. IKEA is an international company that focuses on the designing and selling of the assembled furniture, motor vehicles, appliances and home accessories. The company came into existence in 1943 and around 2008 it became one of the global largest retailers in furniture (Guercini, 2012). IKEA is headquartered in Netherlands and mainly focuses in the self assembling of the furnitures. The main areas of operation are Asia, Europe, Oceania, Africa and North America and currently around May, 2015, it is planning to have a grand market entry in India (Lee et al. 2014). Task 1: Macro and Micro environmental analysis of the Indian market environment for IKEA According to the outlook and opinion of Nwielaghi Michael and Ogwo (2013) when an organization plans to operate strategically outside the country and expand its market globally, both micro and macro environmental analysis need to be done. This is because; it helps in understanding the global market situation, market trends, needs, wants and requirements of the global customers. Moreover, the macro and micro environmental analysis helps in understanding the benefits as well as disadvantages of expanding the market globally by IKEA. The researcher has well explained the macro as well as micro environmental factors that are vividly explained below- Macro Environmental Analysis From the view point of Rahman (2013) the macro environmental analysis consists of factors that are generally uncontrollable factors that influence the performance and decision making of the organization. The researcher has discussed about the macro environmental analysis that includes Pestle Analysis and Porters 5 Force Analyses. PESTEL Analysis: According to the outlook of Waelder (2013) PESTLE analysis is the acronym of Political, Economic, Social, Technological, Legal and Environmental factors that helps the organization to analyze these factors for making a breakthrough in a new environment. This analysis helps in better and in-depth understanding of the market that helps in accomplishment of the goals and strategies of the organization while marketing successfully globally. Political- From the viewpoint of Steenkamp and Geyskens (2014) the political factors refers to the level and degree of the interference of the Government into the business of IKEA while it will be operating in Indian market. The instable Government, the tax policies, labor laws, environmental laws, tariffs, restrictions of trade etc. have a huge affect on the business of IKEA in India. Other than this, the introduction of new laws and tax imposing into the foreign companies for trading in India also need special attention. According to the outlook of Ziakas (2014) previously while trading in India by any foreign investor, only 51% of the stake can be hold by the foreign investor. But now days, late 2011 laws were made for allowing 100% ownership to the foreign investors. The foreign investors having more than 12 billion rupees need to have approval of the committee. Economic- Persaud and Azhar (2012) commented on the essential fact that the performance of the economy of India have a good impact on the organization and have long term effects. This is because; it includes the inflation rates that affect the price of their products as well as services. The inflation rate of the country also affects in fixing the prices of the furniture of IKEA in India. Other than this, according to the outlook of Rana (2012) the economic factors also include the rate of interests of the country, the foreign exchange rate as well as the economic growth patterns. So, analyzing these factors also help in understand the performance of the organization in the competitive market in India in presence of the local as well as national competitors like Godrej, ERGO etc. Social- As per mentioned by Steenkamp and Geyskens (2014) the social factors also include the demographics, culture population and living style and standard of the people. These factors need to be analyzed because, based on these factors IKEA will be able to know about the taste, preference, needs, requirements and wants of the people. Based on these factors, IKEA will be able to position the furnitures in the Indian market. Technological- According to the opinion of Prajapati et al. (2013) with the introduction of modern technology and innovations, the operations of the market of IKEA is dependent. With the introduction of assembling the furnitures in the most innovative and new ways helped IKEA in gaining prestigious and respectable position in the world. In India too, the people are now becoming modernized and they tend to use self assembled furniture that not only provide them with excellence but also helps them in getting modern and trendy too. Legal- Yaksel (2012) commented on the essential fact that the legal factors also need to be taken care of while operating in the Indian market. These take into account the various angles and policies of the company as well as the country where it is operating. Previously when the foreign organizations wanted to do business in India, at that time there were certain laws for preventing such foreign investments. But later, these laws were reformed and hence the Government has given permission to the foreign countries for getting the full hold of the companys stakes. Environmental- There lays many factors that are not at all included to climate, geographical, global, climate as well as environmental factors. This is because, while manufacturing these products in India, the waste materials need to be processed in the most innovative and scientific way for adding less waste materials to the country. As commented by Persaud and Azhar (2012) the waste materials that need to be processed before disposal makes the organization important in terms of social responsibility. This results in the increase in reputation of the organization that helps in increase in environmental friendliness and customer database of the organization. Porters 5 Force Analysis: As commented by Djordjevic and Djordjevic (2012) the Porter 5 Force analysis is a strategic framework that helps in analyzing the completion of the organization within as well as outside the organization. This includes 5 parts- bargaining power of buyers, bargaining power of suppliers, threat of substitute products, threat of new entrants and rivalry. The researcher has well explained the different parts vividly in the following context. Bargaining Power of Buyers: As commented by O'Cass et al. (2012) when IKEA will be marketing in India, then it will be targeting the Indian buyers. It is a tendency of the Indian buyers that they love bargaining as well as they also want superior quality goods and products at nominal prices. The buyers tend to stay biased towards the organizations that are generally Indian based and on those organizations that are literally present in the country for number of years. Bargaining Power of Suppliers: Issa et al. (2010) commented strategically that the suppliers on seeing the foreign organizations tend to increase the price of raw materials to some considerable extent. So, IKEA have to bargain with a lot number of suppliers to some considerable extent so that they get superior quality products at considerable prices. On the other hand, due to the global presence of the organization and global reputation, the suppliers will also tend to be the marketing partner of international companies for increasing their profit as well as reputation. Threat of Substitute products: Mackert (2012) also commented strategically that the threat of the substitute products such as furniture from Godrej, ERGO etc are always a threat to the organization. Indians will generally tend towards the Indian companies provide g them the same product at considerable low prices. So, IKEA need to analyze the market extensively and vividly for understanding the whole market scenario and also need to be biased towards new and innovative technologies for preventing the substitute products. Threat of New Entrants: As per mentioned by Payaud (2013) the threat of new entrants is always a fear to the organization. This is because, in the market when the new entrants will be entering, then the prices can be low and those organizations may be providing same quality of products and goods but at low prices. Competitive Rivalry: Al-Mohammad et al. (2014) also commented on the fact that the rivalries such as ERGO, Godrej etc. are the rivalries of the organization. IKEA need to be competitive enough as well as also need to analyze the market vividly before fixing the prices. The products also need to innovative and more technological that can automatically attract the Indians to great extent. Micro Environmental Analysis According to the outlook and opinion of Della Corte et al. (2012) the micro environmental analysis of the organization helps in understanding the internal situation of the market. In this context, the researcher has vividly discussed about the SWOT Analysis that helps in understanding the market scenario. SWOT Analysis: Firdaus and Kanyan (2014) commented on the fact that SWOT analysis helps in understanding the Strength, Weakness, Opportunity and Threat of the organization while operating in India. This depicts the internal factors of operation of IKEA. SWOT analysis is the acronym of Strengths, Weakness, Opportunity and Threat. Strength: From the viewpoint of Hooper-Greenhill (2012) the strength of the IKEA is its global reputation and position. Moreover the organizations innovation idea of automatic assembling of furniture was a major strength. In addition to this, the strength of the organization is its global prestigious position and global reputation of the organization. Weakness: Kavle et al. (2012) mentioned that in India the political conditions of India is unstable that is a major weakness of India. Moreover, the products are also costly and that is a major issue with Indians who prefer quality goods at low prices. Opportunity: According to the outlook of Makgosa (2012) the opportunity of IKEA is to have a market entry in India where the Indians already have used its products and every year, the company outsources its products to India. Threats: As commented by Mackert (2012) the presence of Indian organizations like Godrej, Ergo etc in the market are the major threats. This is because; Indians will refer Indian global organizations than foreign companies in India. Task 2: Global market objectives and corporate as well as business strategies for launching IKEA brand in India Nakahara (2014) commented on the essential fact that the global market objectives are essential for each and every organization that helps them in understanding the strategies that need to be taken that helps in conducting successful global business. The global market objectives of IKEA are that it aims in focusing to the maximum profits made by the organization. The company also focuses on the increase in sales and volume of the products that helps in providing better profits to the organization. Other than this, as commented by O'Cass et al. (2012) allocation of resources for the maximum output also helps in increasing its opportunities that help in making the global business successful to the maximum extent. This not only increases the profit of the organizations but also increases the international prestige of the organization. According to the opinion of Nwielaghi Michael and Ogwo (2013) the business strategies of IKEA for launching successfully in India is to penetrate through low pricing strategy as well as providing the Indians with innovative and new products. It is a common mentality of Indians to buy those products that are of low prices but are of superior quality. Other than this keeping in mind the economic, social and political condition of Indians IKEA need to launch its products for the middle class Indian families. This is because, as commented by Payaud (2013) keeping in mind the disparity in mentality and incomes of the Indians, the strategies of penetration need to made for Indian business. Other than this, the corporate strategies that are made keeping in mind the marketing strategies, HR management strategies, financial strategies and operational strategies. According to the viewpoint of Becker-Olsen et al. (2011) IKEA should have excellent marketing strategies that focus on increasing the market sales and profits of the organization. The HR department makes the strategies for maximum recruiting the Indians in the organization and retaining them to the maximum extent. From the financial point of view, the organization doing business in the India also focuses on the contribution of revenues in the Indian economy that should have an effect on the Indian GDP. Again, as commented by Rahman (2013) the operational strategy also needs to focus on production of quality goods at reasonable prices that can be afforded easily by the organization. Task 3: Evaluation of market entry methods in India Rahman (2013) also commented that for successful marketing in India, IKEA initially have to understand the Indian mentality as well as the Indian market scenario for making a successful market entry. A vivid research need to be done initially that will help in in-depth understanding of the market scenario along with the understanding of what products the Indians want and the potentiality of the Indian market. According to the opinion of Nwielaghi Michael and Ogwo (2013) the in order to market successfully in India, the distribution channels also need to be effective enough for successful marketing of IKEA. It is also need to be remembered that the Indians have a snob appeal for the furniture and hence the organization also need to focus on the requirement and wants of the Indians. In addition to this, Mackert (2012) also commented that IKEA also need to understand the target market in India and its potential customers initially and hence the products need to be manufactured as per their requirements. Promotional activities need to be done keeping in mind the Indian sentiment and thinking and also should focus on not hurting the sentiments of the Indians. Other than this, according to the outlook of Yaksel (2012) the agents and distributors and suppliers also need to be contacted for the fair distribution services. Apart from this, IKEA also need to understand and analyze the Indian economy, the political and the social conditions of the country. Analyzing these factors will help IKEA in making a sound marketing strategy that helps in sound marketing strategy. Task 4: Development and discussion of planned marketing activities in Indian market with time lines Prajapati et al. (2013) commented on the essential fact that the marketing strategies for the market entry in Indian market need both planning and successful implementation. The marketing activities in Indian marketing activities are therefore discussed below with the timeline. Options of marketing activities Development of the activities Implementation of the activities Time taken Market Survey It is done through cold calling, primary and secondary data collection methods This activity is done to understand the Indian market as well as the trend in the Indian market. Other than this, Nakahara (2014) also commented that the to understand the needs and wants of the Indians, through market survey is done either through cold calling the Indian customers, as well as through collection of data through online and offline sources. 3 months Promotional Activities The promotional activities are done through Newspaper, articles, Search Engine Optimizer as well as through trade shows The promotional activities also need to be strong as well as attractive enough so that it will be attracting the potential customers to the maximum extent. It is therefore need to be remembered that these promotional activities need to be strong enough that it need to attract the customers to the maximum extent. Other than this, according to the outlook of Djordjevic and Djordjevic (2012) the promotional activities also need to be strong enough that helps in attracting the potential customers to the maximum extent. 4 months Providing products and services activities Through low price strategy as well as market entry prices, the organization needs to provide the products at discounted prices and low prices. The promotional activities used in order to provide the customers with maximum profits and reaching the customers to the maximum extent. Moreover, according to the viewpoint of Payaud (2013) the products also need to be good looking and attractive so that the customers will be attracted automatically towards the products of the organization. Other than this, the products also need to make such that it fits bests with the Indian families as well as with Indian mentality. 2 months Getting feedback It is done through online feedback questionnaire and offline questionnaires to the customers Becker-Olsen et al. (2011) commented on the fact that as per the feedback received from the customers, improvements can be easily made as well as the basic changes are also made accordingly. This is done to fit in best with the Indian market and make a successful market entry into the market. 1 month Conclusion This assignment deals with the global marketing issues that IKEA need to undertake while marketing successfully in Indian market. The researcher has well explained about the macro environmental factors with the help of Porters 5 Force analysis and PESTEL analysis. Other than this, the micro environmental analysis is also done through SWOT analysis along with the global marketing objectives is also discussed. The corporate and business strategies for supporting the launch of IKEA in India along with the methods of entering the market of India are also discussed vividly. The timeline that consist of planned marketing activities is also well explained that showed the implementation of successful marketing activities. References Al-Mohammad, S., Akroush, M. and Lutfi Odetallah, A. (2014). Marketing culture and business performance. Mrkting Intelligence Plan, 32(7), pp.794-822. Becker-Olsen, K., Taylor, C., Hill, R. and Yalcinkaya, G. (2011). A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands. Journal of International Marketing, 19(2), pp.30-44. Della Corte, V., Cascella, C. and Savastano, I. (2012). Resource-based Theory and Service-dominant Logic: A New Combined Approach to Revisit the Strategies of Cultural Firms in the Global Era. IJMS, 4(6). Djordjevic, M. and Djordjevic, A. (2012). The indirect strategies of internationalization of companies. Marketing, 43(1), pp.33-40. Firdaus, A. and Kanyan, A. (2014). Managing relationship marketing in the food service industry. Mrkting Intelligence Plan, 32(3), pp.293-310. Guercini, S. (2012). Integrating Design and Fashion Marketing. Journal of Global Fashion Marketing, 3(1), pp.1-4. Hooper-Greenhill, O. (2012). Big and little planning (planning of both local and global marketing and advertising strategies). Strategic Direction, 28(8). Issa, D., Chang, A. and Issa, D. (2010). Sustainable Business Strategies and PESTEL Framework. GSTF INTERNATIONAL JOURNAL ON COMPUTING, 1(1). Kavle, J., Eber, M. and Lundgren, R. (2012). The Potential for Social Marketing a Knowledge-Based Family Planning Method. Social Marketing Quarterly, 18(2), pp.152-166. Lee, H., Chen, T. and Guy, B. (2014). How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers Brand Equity After a Merger and Acquisition. Journal of Global Marketing, 27(3), pp.191-206. Mackert, M. (2012). Account Planning: Applying an Advertising Discipline to Health Communication and Social Marketing. Health Marketing Quarterly, 29(3), pp.270-282. Makgosa, R. (2012). Ethnic diversity in Britain: a stimulus for multicultural marketing. Mrkting Intelligence Plan, 30(3), pp.358-378. Nakahara, R. (2014). Partnership marketing for prevention. Journal of Global Scholars of Marketing Science, 24(2), pp.160-171. Nwielaghi Michael, B. and Ogwo, E. (2013). Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria. IJMS, 5(4). O'Cass, A., Ngo, L. and Siahtiri, V. (2012). Examining the marketing planningmarketing capability interface and customer-centric performance in SMEs. Journal of Strategic Marketing, 20(6), pp.463-481. Payaud, M. (2013). Marketing Strategies at the Bottom of the Pyramid: Examples From Nestl, Danone, and Procter Gamble. Glob. Bus. Org. Exc., 33(2), pp.51-63. Persaud, A. and Azhar, I. (2012). Innovative mobile marketing via smartphones. Mrkting Intelligence Plan, 30(4), pp.418-443. Prajapati, V., Tripathy, S. and Dureja, H. (2013). Product lifecycle management through patents and regulatory strategies. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 13(3), pp.171-180. Rahman, K. (2013). Wow! It's cool : the meaning of coolness in marketing. Mrkting Intelligence Plan, 31(6), pp.620-638. Rana, P. (2012). Reform strategies in South Asian countries: a comparative analysis. S Asian Jnl of Global Bus Res, 1(1), pp.96-107. Steenkamp, J. and Geyskens, I. (2014). Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning. Marketing Science, 33(1), pp.6-26. Waelder, P. (2013). Collecting Intangibles: Marketing Strategies for Net art Works. Artn., 0(13). Yaksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. IJBM, 7(24). Ziakas, V. (2014). Planning and Leveraging Event Portfolios: Towards a Holistic Theory. Journal of Hospitality Marketing Management, 23(3), pp.327-356.