Marketing Essay Example | Topics and Well Written Essays - 1500 words - 2

Marketing - Essay Example IMC is considered as a magical bullet that enhances greater efficiencies of a business because it is an effective technique of communicating business goals, vision and mission, brand messages and any important messages to its people, especially customers. This research paper addresses marketing theories and underlying principles regarding Integrated Marketing Communication and examines how these have been practiced by Fly Emirates Airlines. In detailing the IMC practices of Emirates Airlines, this piece of research attempts to find various advertising and promotional activities that Emirates Company adopted to examine how they are integrated. Integrated marketing Communication Integrated Marketing Communication is a marketing communication strategy that a company aligns its communication objectives with business goals in order to accelerate its returns (Schultz and Schultz 2004, p. 3). IMC is a strategic and management tool that can help a company achieve greater competitive advantag es and ensure long-term profitability. It is used to plan, design and establish well-organized and coordinated brand communication program with customers, shareholders, employees and other stakeholders to ensure effectiveness and consistency in messages to be delivered (Belch and Belch 2007, p. 11). As Pride and Ferrell (2007, p. 493) explained, Integrated marketing Communication is an effective coordination of promotion and other marketing efforts to ensure maximum informational and persuasive impact on customers. A marketer thus requires to develop and employ broad perspectives in coordinating this marketing efforts and mainly to ensure sending consistent messages to customers. Lamb, Hair and McDaniel 2008, p. 413) defined IMC as an effective coordination of all promotional messages, including traditional advertising, sales promotion, personal selling, event marketing and public relation for a particular company’s product or services, so as to ensure consistency in every me ssages that company delivers or meets its customers with. This definition highlights a number of significant features, they are, effective coordination among more than one communication tools, ensuring consistency in messages etc. Maintaining consistency in communicating brand messages is critical element to create and build brand loyalty. The IMC of Emirates Airlines Emirates Airlines is one of the world’s fastest growing Airline companies and recently ranked to be world’s second most profitable carrier, just behind Singapore Airlines. Even when international airline industry has been experiencing an accumulated losses of more than $6 billion, Emirates Airline was able to increase its returns by 48 % to $ 637 million. Emirates Airline is part of the state-owned Emirate Group which is a large and diversified travel umbrella group wholly owned by the Dubai State (Graham, Papatheodorou and Forsyth 2010, p. 157). Behind the success of Emirates Airlines was its advertising campaigns that not only gave it informative and persuasive advantages but also helped the company gain access to a large number of markets. Emirates Airline has attracted tourists, businessmen and investors to United Arab Emirates which in turn accelerated the economic development of the country as well. Emirates Airline has long been depending on various types of advertising modes and implementing different promotional techniques.

Case Study #2 Essay Example | Topics and Well Written Essays - 750 words

Case Study #2 - Essay Example Health wise, in their old age, this group of people is susceptible to a variety of ailments that can negatively impact on their welfare. It can be noted that the major problem associated with large quantities of iron in bodies of older people is that it increases the risk of developing chronic diseases that are often life threatening. Conceptually, excess iron in the body has negative impacts in that it can cause chronic diseases among the elderly as stated above. However, it has to be noted that iron plays a very important role in the human body. According to Harmes (N.D.), â€Å"Iron is a mineral used by the body in the production of red blood cells. Specifically, iron is used in the production of haemoglobin which is the main protein in red blood cells and this substance carries oxygen throughout the body.† From this assertion, it can also be seen that without iron, the body will not be able to function properly given that the other parts will have inadequate oxygen. It can be argued that there are many factors, such as gender, health status, iron status, and intake of other dietary factors such as fibre that affect the way the body absorbs iron. In this case study population of the elderly American people, about one-fifth of the total daily iron intake is derived from iron-fortified cereals. However, f urther study is needed to determine which foods, including iron-fortified foods contribute to increased iron levels. Basically, there is need for a fine balance in the levels of iron in the body so as to avoid both risks associated with its inadequacy or its excessive quantities in the body. Given that the elderly are at risk of high iron stores in their bodies, it is recommendable for these elderly persons to consult a physician about their nutritional requirements before they embark on an iron supplementation programme. Consulting a physician first

Teaching Philosophy as Education and Evaluation of Thinking Essay

ABSTRACT: Teaching philosophy and critical thinking is one of the main ways to clearly reaffirm the value of human persons and of goodness and freedom. It is not sufficient to propose a philosophical message, but we must teach it systematically (curriculum) with a real synergy between teachers and parents. We must also build a curriculum, which includes an evaluation model based on clear goals and objectives: the intermediate and final evaluation and assessment will enable us to be sure that we have reached our aim. It is also necessary to verify every step, evaluate it and compare it to the criteria (general project, goals, objectives) we put in our mind and use in our teaching. This critical evaluation needs methods and some teaching instruments described herein. The final philosophical education will be much stabler and assure us about our scientific and formative project. I. Teaching Philosophy Philosophical thinking includes an educational dimension, according to the dialogical structure of human thinking. First of all a preliminary question: is philosophy teaching and learning possible? This is the main problem, from Socrates to today: if a science exists and can be transmitted: without any objective and universal philosophical knowing about justice, goodness, truth, man becomes the measure of all things (according to Protagoras; science becomes sensation and human knowing is under subjectivism. But it's possible to get truth by dialogue: then it is also possible teaching and philosophically thinking using argumentation and research of universal ideas, transcending simple and unfounded opinions (CIFUENTES, 1997 #4922). This thesis, from Plato to Kant and German idealism (Fichte, Schelling, Hegel) seems the main scient... ...Three Tests of Critical Thinking, in  «Journal of Experimental Education », 29, 2, Dec, 177-182, 1960. RUST V. I., JONES R. S., KAISER H. F., A Factor-Analytic Study of Critical Thinking, in  «The Journal of Educational Research », 55, 6, 252-259, 1962. SMITH B. O., The Improvement of Critical Thinking, in  «Progressive Education », 30, 5, March, 129-134, 1953. WALLEN N. E., HAUBRICH V. F., REID I. E., The Outcomes of Curriculum Modifications Designed to Foster Critical Thinking, in  «The Journal of Educatinal Research », 56, 10 (Jul-Aug), 529-534, 1963. WATSON G., GLASER E. M., Watson-Glaser Critical Thinking Appraisal, Harcourt, Brasce and World, New York 1964. WILSON D. G., WAGNER E. E., The Watson-Glaser Critical Thinking Appraisal as a Predictor of Performance in a Critical Thinking Course, in  «Educational and Psychological Measurement », 1319-1322, 1981.

Frederick Douglass Theme Analysis Essay

There are a number of important themes in The Narrative of the Life of Frederick Douglass. Themes not only occur frequently throughout The Narrative of the Life of Frederick Douglass, but are connected in various ways. Inequality and Christianity in terms of its true values within the institution of Slavery are prominent themes in Douglass’s narrative. Primarily, one of the most prominent themes in The Narrative of the Life of Frederick Douglass is inequality. Douglass attempts to show how African American slaves are simply human beings like their whites, although there are numerous instances showing how many whites did not accept slaves as human. Frederick Douglass experiences the racial inequities at an early age and states: â€Å"I do not remember to have ever met a slave who could tell his birhday. They seldom come nearer to it than planting-time, harvest-time, cherry-time, spring-time, or fall-time. A want of information concerning my own was a source of unhappiness to me even during childhood. The white children could tell their ages. I could not tell why I ought to be deprived of the same privilege† (Douglass 13). Including the fact that he did not know the details of his background is an important part of the narrative since it shows an early encounter of inequality, but goes on telling the difference between the white and black children. Descriptions of inequality fill the first half of the book revealing the worth of a slave when Douglass states: â€Å"We were all ranked together at the valuation. Men and women, old and young, married ands single, were ranked with horses, sheep and swine. There were horses and men, cattle and women, pigs and children, all holding the same rank in the scale of being, and were all subjected to the same narrow examination† (Doug lass 51). Given these points, Douglass wants to appeal to readers’ pathos revealing the humanity of both him and other slaves. However, another prominent theme in The Narrative of the Life of Frederick Douglass is Christianity described and functionally differently throughout the text. Based on Douglass’ thoughts within the text, there are real and false versions of religion and the real form of Christianity are practiced by himself as well as those whites who opposed slavery. The role of religion in The Narrative of the Life of Frederick Douglass serves as a symbol as well as narrative functions. The false form of religion, or what Douglass refers to as â€Å"the hypocritical Christianity of this land† (Douglass 95) is practiced by whites, like Mr. Covey, and is a complete disgrace to the true ideals of Christianity. In fact, through his discussions of religion readers gets the sense that slavery and true Christianity are opposing forces and one cannot be present while th e other exists. Not only is can the existence of the true version Christianity with slavery impossible, but if real Christianity does the introduction of slavery completely corrupts it. For these reasons, Douglass juxtaposes both forms of Christianity to reveal the hypocrisy of the slaveholding South. Given these points, it is not just a religious or traditionally Christian exposition of the evils of human, but a statement of how ideals can be easily adjusted to fit the current situation. Moreover, Inequality and Christianity are themes exhibited in The Narrative of the Life of Frederick Douglass. The themes could all be connected due to the effect of inequality and how it affects the practical, social, and spiritual lives of the characters.

Theme Of Death In Emily Dickinsons Poems On Death

In the course of two years Emily Dickinson had written three poems on death and each of these poems they all seem to give three different takes on how one experiences death. Emily Dickinson was a woman who made her Christian faith the main focus of her work especially when it came to her poems that had all been written on death. In christianity it is believed that once you die you either go to Heaven or Hell based on how you been living your life. Dickson’s views had remained pretty consistent when it come to what happens to you after you are already deceased which highlighted in her poems. We can also see that she was sure to organized her work in a way that had kept you reading in order to unravel the overall messages based on her†¦show more content†¦The function of the poem seems to rhyme in the first stanza it is tomb and room, but in the next couple stanza rhyming doesn’t appear to be seen. In the poem iambic is a meter can easily be identified because th ey way she breaks up the words. â€Å"For beauty I replied/and I for truth the two are one†(II.6-7).She poses us with two different reasons on how people died one was on there looks and the other being speaking their truth. Even though these are completely opposite reasons they can still be reliable on one another. They had died for a specific reason and it was something that they believed in later in the poem we can see the kinsmen come in. Mentioning the kinsmen also allows us to see the second major reference to Christianity. She says â€Å"and so as Kinsmen met a night† this could be where they come in and gather the two people who died for their own cause. â€Å"Because I could not stop for Death† is the last poem in which she writes on death in 1863 and stays consistent in her final sequence of honing in her being a Christian woman. She still make sure to include some of the practices as seen in Christianity, such as God will come and take you home when he is ready to. â€Å"Because I could not stop for Death/ He kindly stopped for me†(II.1-2). Even though she was not ready to die at that particular moment it was her time to go because God had called her home. It also shows that death waits forShow MoreRelatedEmily Dickinson: An American Poet1793 Words   |  7 PagesEmily Dickinson is one of the most influential American authors, whose works transformed the way people view poetry and female authors. Her exceedingly complex life has proved a tremendous influence on her instrumental poetry, creating its originality and distinguishing her from other great poets of the nineteenth century. As well, her use of symbolism and imagery has continued to make her work celebrated. Although Emily Dickinson lived a private and reclusive life, full of death among many closeRead MoreSolitude Of A Poet By Emily Dickinson1545 Words   |  7 Pagesmost recognized and widely studied poet today. Born in December 10, 1886 in Amherst, Massachusetts, Emily Dickinson was one of three children to Edward Dickinson and his wife, Emily Dickinson. According to Pettinger, Dickinson’s roots trace back to her Puritan ancestors from England in the 17th century, who later immigrated to America to freely exercise their religion (Pettinger, The Biography of Emily Dickinson). Dickinson was a quiet, intelligent individual, excelling in Amherst Academy, a schoolRead More The Theme of Death in Poetry Essay819 Words   |  4 PagesThe Theme of Death in Poetry Robert Frost and Emily Dickinson are two Modern American Poets who consistently wrote about the theme of death. While there are some comparisons between the two poets, when it comes to death as a theme, their writing styles were quite different. Robert Frost’s poem, â€Å"Home Burial,† and Emily Dickinson’s poems, â€Å"I felt a Funeral in my Brain,† and â€Å"I died for Beauty,† are three poems concerning death. While the theme is constant there are differences as well as similaritiesRead MoreThe Works of Emily Dickinson726 Words   |  3 Pages Emily Dickinson’s writing reflects the Realistic period through personal themes: death, isolation, God, marriage, women in society, and love. Dickinson’s writing is affected by numerous factors. Among these are her family, the Realism period, and her life experiences. Emily Dickinson herself was a sort of mystery. Emily Dickinson’s background had a profound effect on her writing. Family always plays an important role in the upbringing of an individual. Her grandfather had a prominent position inRead MoreEssay On Why I Could Not Stop For Death By Emily Dickinson1339 Words   |  6 PagesWriting nearly 1800 poems, Emily Dickinson is known as one of the most distinguished poets of the 19th century. She was born on December 10th in the year of 1830 in Amherst, Massachusetts to a very well-known and influential family. Naturally, Emily had the reputation of being a recluse since she was the second born of three children, making her the middle child. Having never been married, she died in the house where she was born on May 15th, 1886. Seemingly her most understood ballad, Because IRead MoreEssay On Emily Dickinson1419 Words   |  6 PagesEmily Dickinson â€Å"I know that He exists,† is the first line in one of Emily Dickinson’s many poems. This is poem number 338, and it is one of her most famous poems even though most people do not understand it (Faulkner 8). Emily Dickinson is a well-known poet, but it was not always like that. During her lifetime, Dickinson rarely published her poems, and it was not until later that she became famous for her work (Crumbley 1). During Emily Dickinson’s life, she was a reserved person, to the pointRead More Literary Analysis of Emily Dickinsons Poetry Essays1053 Words   |  5 PagesLiterary Analysis of Emily Dickinsons Poetry   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson is one of the most famous authors in American History, and a good amount of that can be attributed to her uniqueness in writing. In Emily Dickinsons poem Because I could not stop for Death, she characterizes her overarching theme of Death differently than it is usually described through the poetic devices of irony, imagery, symbolism, and word choice.   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson likes to use many different forms of poetic devicesRead MoreEmily Dickinson s Emily And The English Specking World Essay1744 Words   |  7 Pages Emily Dickinson Emily Dickinson is a very well-known poet. Emily wrote many poems. She has written 1700-2000 poems (4) According to Nicolas Tredell, there was â€Å"only eleven poems published during her lifetime.† (4) She did not know about most of them being published. Dickinson’s sister found the poems and turned them in to be published. Emily did not want her poems to be seen. Dickinson is one of the great poets. Her poems were produced by America and the English-specking world (1). Emily had aRead MoreMortailty and Eternity in Emily Dickinson Poems Essay1541 Words   |  7 PagesEmily Dickinson is the epitome of the modern poet. Her poetry breaks from the traditional style with dashes to separate ideas. Dickinson, also, challenged the religious belief of her time. Growing up as a Puritan in Massachusetts, Emily Dickinson knew the bible, yet as an adult, she questioned that belief. Many of her poems seem focused on death; death of the body, death of the soul, death of the mind . Why was she so intrigued with death? The poems that embody this theme are: â€Å"Success is countedRead More A Comparison of the Poetry of Emily Dickinson and Robert Frost1062 Words   |  5 PagesPoetry of Emily Dickinson and Robert Frost The poetry of Emily Dickinson and Robert Frost contains similar themes and ideas. Both poets attempt to romanticize nature and both speak of death and loneliness. Although they were more than fifty years apart, these two seem to be kindred spirits, poetically speaking. Both focus on the power of nature, death, and loneliness. The main way in which these two differ is in their differing use of tone. The power of nature is a recurring theme in the

The Best Ways To Prepare For Final Exams Free Essay Example, 1750 words

Time management is the third and most important step in the preparations of final examinations. More time should be allocated to difficult subjects and less time should be allocated to easy subjects. The student should prepare a time schedule for his activities until the final examinations are over. He should divide his day time and night time into different time segments prior to the final examinations. Meanwhile, the student may find difficulties in learning a particular topic. Under such circumstances, group study may help him. So, he should allocate sufficient time for group study while preparing time schedules for the preparations of his final examinations. Lengthy activities should be reduced as much as possible during this period. Spending too much time on a difficult topic just before the examination is not advisable. Such habits will prevent the student from learning other topics. Difficult topics should be learned well before the commencement of examinations so that tensio ns and frustrations can be avoided later. Division of the contents into small capsules is the fourth step in the preparations of examinations. It is difficult for a student to understand complicated things if he tries to learn it at a stretch. We will write a custom essay sample on The Best Ways To Prepare For Final Exams or any topic specifically for you Only $17.96 $11.86/page Mazzullo) One more method which is successfully applied by students all around the world is the practice of past years papers. Many times the syllabi of the courses don t change and even if they change then that change isn t dramatic. It is very beneficial to contact senior students or even teachers to obtain past years question papers.

Social Services And Social Work - 1538 Words

Many people are driven to pursue a career in social work due to personal experiences that have led them to a desire to help others. Ben Carniol, author of Case Critical: Social Services and Social Justice in Canada, is no exception to this. He brings years of experience to a new perspective on where social work is headed for this country. He discusses why anti-oppressive and progressive social work practice is effective, and vital for future success, what systemic and societal barriers stand in the way of said practice, and what steps can and are being taken to overcome these obstacles. Carniol’s book brings readers on the journey that many social workers take throughout their careers, and is inspiring to those headed into this career†¦show more content†¦Many of these barriers stem from the fact that there are still systemic inequalities that benefit some and harm others (Carniol, 2010, p. 10). So even if one is working with a progressive mindset or agency, there ma y be times when the the systemic inequalities will still prove to be a problem. In some of these cases, it may be possible to work within the system, and have the social worker use their power to help their client, however this is unfortunately not doable all of the time. Some agencies may reflect these inequalities themselves, and social workers often feel fear to speak up on these issues, at risk that they may lose their employment (Carniol, 2010, p. 107). We have discussed this scenario multiple times in our Basic Interventions class, particularly when talking about ethics. While most of us students agree that we would like to believe we would stand up for such injustices, we also agreed that the risk of losing your job is a large and valid fear. Ultimately, the biggest barrier to progressive social work can be described in one simple word: money. Carniol (2010) discussed how the systemic inequalities, who in this case favour the wealthy over the lower classes, has allowed acts s uch as tax evasion, which in turn leads to less funding for social programs (p. 11). There were many parts in the book that, truth be told, made me weary about my choice to go into this field. In addition to the aforementioned systemic inequalities, andShow MoreRelatedSocial Services And The Social Work Field1365 Words   |  6 Pagesorganization that caters social services and contributes to the social work field. In addition, I will go in details where the organization is financed from and what is the mission of the organization. Moreover, I will discuss of the structure that the organizations conduct to accomplished their missions and explain the organization s different services provided under their organizations umbrella. Furthermore, I will discuss of the organization accountability to their services, overall impact, and theRead MoreMotivation For Social Service And / Or Social Change, Social Work Essay1188 Words   |  5 Pages Motivation for social service and/or social change, social work education, and a career in the profession. I am interested in the University of Tennessee, Knoxville MSSW program because the school offers a great online program for working students. As I read through the program layout and information I was impressed with their classes and the support from the staff. I feel all students will complete a program with support and guidance like the University of Tennessee has offered me. The peopleRead MoreSocial Work and Service User3957 Words   |  16 PagesIdentify The Different Reasons Why People Communicate: 1 To express our feelings: This is a way were service users who unable to talk can let us know how they feel. We can express our feelings in the way we move or the expression on our faces. The way we can express our feelings with the way we use expressions on our faces can let us know if the service user is the following: * Happy * Upset * If they are in pain * If they need anything * If there hungry So expressingRead MoreHow Social Work Affects The Social Services And Viewers Essay2257 Words   |  10 PagesSocial Work in the News The article I have selected is; ‘Baby P and Victoria Climbie tragedies synonymous with reforms to system’. The reason I have selected this article is because I found these two stories very interesting with the fact these two names have been reported about so many times across the media with the horrific child abuse they incurred. I also like the fact that after these two tragedies occurred there has been many reforms to the system to ensure fewer tragedies like these canRead MoreChild Welfare Services Is A Social Work1740 Words   |  7 Pagesneglect in 2011 (U.S. Department of Health and Human Services, 2012). The social work profession is filled with numerous areas of practice that include areas such as gerontological social work, military social work, and child welfare services which is the second largest area of social work and an area that many consider to be a highly rewarding yet a heart wrenching practice area. Child welfare services is a social work practice area that will service some of society’s most vulnerable and oppressedRead MoreSocial Service Work Values And Ethics1464 Words   |  6 Pageswhere I wished I could have left with a different outcome. To allow for a more balanced and in-depth reflection, the two categories will be further broken down to address items such as, what social service work skills were used in the discussed situation, what skills could have been used, what social service work values and ethics were crucial to the discussed scenario, and how they could they be put to better use reflecting on the scenario where I analyze how I could have achieved a better outcomeRead MoreSocial Work : Child Welfare Services Essay1967 Words   |  8 PagesDziegielewski 216). Social work in general is such a broad field, one must be well informed about the varying areas encompassed within it. With each area there are certain aspects that makes each unique in its own way . Each works toward the same end goal which is bettering helpless individuals and providing them with correct resources to ensure continual growth within their lives. One of my favorite areas, that was also connected to the social worker I interviewed was child welfare services. Through theRead MoreSocial Policy And Its Application For Social Services Provision ( Work Exp )1837 Words   |  8 PagesSocial Policy and its Application to Social Services Provision (work exp) My Placement is with a charity called Home Start they offer support and friendship to young families living in the South side of Glasgow that are experiencing difficulties in their home life. The initial referral of a family can come from a number of places families can self-refer or it can be by a health professional, nurse, health visitor, social worker or doctor that has spent time with them and feels they would benefitRead MoreThe South-African Socio-Economic and Political Context: Implications and Challenges for Developmental Social Welfare and Social Work Services.2416 Words   |  10 Pagesanalyzing the broader national context and the impact and challenges for social welfare services and social work in South Africa. This assignment will include an analysis of 5 media clips, State of Nation Address by the President, Mr Jacob G. Zuma and the Budget Speech by the Minister of Finance, Mr Pravin J. Gordhan. This is the individual’s analysis of the articles, which will furt her guide and add towards the group work assignment. 2. State of Nation Address (RSA, State of Nation AddressRead MoreChanging Laws Policies And Economical Ideologies Impact On Social Work Practice And Service Users4394 Words   |  18 PagesIn this assignment I will be exploring ways in which changing laws, policies and economical ideologies impact on social work practice and service users. The tension this creates between public servants, service users, local authorities and government. I will be focusing on the effectiveness of child protection intervention, safeguarding and assessment between in the UK and comparing it with Sweden. The British Welfare State in 1948 was influenced by a number of policies and serious case reviews